BMWNewsBlog

The BMW iX3 is collecting not just trophies but customers as well: in Switzerland, the first model of the Neue Klasse is already the BMW Group's most successful electric vehicle, and in the third quarter it was even the most registered model of all. Shortly afterwards, it was named «Wertmeister 2026» in Germany – together with the BMW 4 Series and the BMW 5 Series. The iX3 leads BMW Group Switzerland In January 2026, an expert jury named the BMW iX3 «Swiss Car of the Year 202

From greenfield site to series production in two and a half years: Gen6 high-voltage batteries are now rolling off the line in Lower Bavaria. The first customer is the Munich plant, where the new BMW i3 is built. The BMW Group has officially opened its new Irlbach-Strasskirchen plant and started series production at the same time. Located in the district of Straubing-Bogen, the site is the central battery plant for BMW's German vehicle plants and a key building block in the r

From October 2026, BMW is introducing a new version of BMW Maps that, for the first time, shows navigation, vehicle surroundings, and driving assistance in a single combined 3D view. This is made possible by the partnership with Mapbox and the new generation of assistance systems in BMW Operating System X. Anyone who has ever had to find the correct lane on a multi-lane motorway exit in heavy traffic while adaptive cruise control and lane guidance were active at the same time

August 2026 was a month of contrasts for BMW and MINI: while the Neue Klasse underlined the brand’s technological future with new safety features and research projects, MINI and classic model updates simultaneously celebrated summer, open-top driving, and British heritage. On top of that came a spectacular showing at Monterey Car Week and, once again, numerous motorsport successes. Here’s our recap of the month’s most important stories. Neue Klasse: Safety and Research in Foc

BMW is stepping on the gas when it comes to electrification – and for the company, there's far more at stake than image alone. Since the launch of the very first BMW i3 in late 2013, the BMW Group has delivered two million fully electric vehicles (BEVs) to customers worldwide. Adding plug-in hybrids to the count, roughly 3.5 million electrified vehicles have gone to customers since 2013. In the first half of 2026, more than one in four vehicles sold worldwide was already elec

In the coming days, showroom doors across Germany and Switzerland will open for two of BMW's most important new arrivals this year: the all-electric i3 and the fifth-generation X5. For customers, this marks the first chance to experience both models in person before official sales actually begin. The i3 Sedan: The Second Neue Klasse Model With the i3, BMW is bringing a proper sedan to its new electric platform for the first time, following the iX3 SUV that kicked things off.

The Neue Klasse continues to gain momentum: series production of the new BMW i3 has started today at the BMW Group Plant Munich. Following the iX3, this marks the second Neue Klasse model to roll off the line – and with a remarkably steep ramp-up curve, according to BMW. Early order start meets strong demand The BMW i3 has been orderable since mid-June – significantly earlier than originally planned. The market's response wasn't long in coming: according to Jochen Goller, BMW