BMW at Monterey Car Week 2026: Two World Premieres, 40 Years of M3, and a New Chapter of "Kith for BMW".

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Monterey Car Week has always been one of the most important dates on the automotive calendar – and in 2026, BMW is using the occasion for one of its most extensive appearances in recent years. From August 13 to 16, the brand is showing two North American premieres on the Monterey Peninsula, celebrating four decades of the BMW M3, and presenting the fourth chapter of its collaboration with lifestyle brand Kith.

BMW M Concept Neue Klasse: Four motors, one "Heart of Joy"

Following its world premiere at the 24 Hours of Le Mans, the fully electric BMW M Concept Neue Klasse celebrates its North American premiere on Thursday at the House of M. The concept offers a glimpse into the next generation of BMW M, combining the Neue Klasse's M-specific technology with a performance layout built around four electric motors. At the core of the system is the M-specific programming of the "Heart of Joy" superbrain, which handles the sophisticated control of the drivetrain.

Afterward, the vehicle will also be shown at the Rolex Monterey Motorsports Reunion and the Pebble Beach Concours d'Elegance.

Vision BMW ALPINA: A new design language for a brand steeped in tradition

On Friday, the Vision BMW ALPINA – first presented at the Concorso d'Eleganza Villa d'Este – celebrates its North American premiere at The Quail: A Motorsports Gathering. The concept combines Alpina's signature blend of speed, comfort, and refinement with a modern design language: a coupé roofline, shark nose, and understated trim lines on the outside meet full-grain leather, fine metal surfaces, and crystal controls inside. The press conference at the Alpina stand begins at 11:25 AM local time.

40 years of the BMW M3: From the E30 to the M3 CS manual

A special exhibition marking the BMW M3's 40th anniversary kicks off already on Thursday at Legends of the Autobahn®. From 9:00 AM to 3:00 PM, defining models will be on display at Pacific Grove Golf Links – from the original E30 M3 to the new manual-transmission M3 CS of the 2027 model year. Admission is free.

On Saturday, BMW continues the anniversary celebrations at the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca: four generations of the successful M3 GT race car – from the E30 M3 DTM (1992) to the E92 M3 GT (2011) – will be on display and driven on track, with drivers including Mike Skeen, Bill Auberlen, and Frank van Meel.

"Kith for BMW" 2026: Fourth chapter of the collaboration

Saturday evening puts the spotlight on the collaboration with New York fashion and lifestyle brand Kith. A panel discussion featuring Kith founder, CEO, and creative director Ronnie Fieg alongside BMW's design leadership will unveil the fourth chapter of the partnership – including custom-designed vehicles and an exclusive preview of the new apparel and accessories collection.

A finale on the Concept Lawn in Pebble Beach

To close out Monterey Car Week, BMW will show both concept vehicles – the M Concept Neue Klasse and the Vision BMW ALPINA – together on the Concept Lawn of the 75th Pebble Beach Concours d'Elegance on Sunday, taking place from 10:30 AM to 5:00 PM at The Lodge at Pebble Beach.

Schedule at a glance

• Thursday, August 13: Special exhibition marking 40 years of the BMW M3 at Legends of the Autobahn® (9:00 AM–3:00 PM); North American premiere of the BMW M Concept Neue Klasse at the House of M in the evening

• Friday, August 14: North American premiere of the Vision BMW ALPINA at The Quail (9:00 AM–4:00 PM, press conference at 11:25 AM)

• Saturday, August 15: M3 racing heritage at the Rolex Monterey Motorsports Reunion; "Kith for BMW" 2026 panel discussion in the evening

• Sunday, August 16: Both concept vehicles on the Concept Lawn of the 75th Pebble Beach Concours d'Elegance (10:30 AM–5:00 PM)

With this program, BMW once again underscores just how closely performance, luxury, and design intertwine at the brand – while also offering a first concrete glimpse of where M and Alpina could be headed in the years ahead.

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Quellen: BMW Press Group, Google, Instagram, Erfahrungen aus dem Auto Gewerbe

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